All We Need To Know About Digital Engagement Strategy
What is digital engagement? Digital engagement is an act of disseminating content on digital channels to engage with the target […]
Critical Digital Consumer Behaviours For Marketing Success
In today’s digital world, consumer behaviours have undergone significant changes, primarily due to the pervasive influence of digital media. As
Are consumers concerned about data privacy in 2024?
In today’s digital world, there has been an increasing amount of personal data, ranging from browsing habits to sales transactions.
Redefine and Understand Brand Identity in the Digital Age
Brand Identity in a Nutshell Briefly, brand identity is what a company seek to become. It refers to the unique
How To Apply Creativity In Advertising?
What is creativity in advertising? ‘Advertising with creativity goes beyond traditional norms, exceeding people’s expectations, engaging them on a deeper
Greenwashing: How To Avoid It In Sustainable Marketing
Greenwashing in a nutshell ‘Greenwashing refers to a deceptive practice in which a company makes misleading and unclear claims about
Brand Equity: How to build it and secure your brand success
What is Brand Equity? Brand equity is the added value the brand name gives to a product or service. Brand
How To Identify Competitive Positioning for Marketing Strategy
What is Competitive Positioning? ‘Competitive positioning is the firm’s value propositions that can satisfy customers’ needs better than other alternatives.
Brand Management: How To Build Profitable Brand Equity in 2024
Nowadays, having a recognizable brand isn’t enough anymore. A brand should be built to resonate, thrive, and drive profits for
Why do people consume luxury goods? Key drivers of luxury consumption
What defines a luxury brand? Luxury is quite subjective as it depends on each person’s knowledge and perceptions. However, Jean-Noël
The Future of Virtual and Augmented Reality in Marketing
What is Virtual and Augmented Reality? Virtual Reality (VR) provides a complete immersion into a simulated world, where everything you
What is Sustainable Marketing? Definition, 4Ps Strategy, Trends & Challenges
Sustainable Marketing was once thought to be a fad, only supported by a minority of people including vegan consumers, environment-focused