What is Product Marketing? A Comprehensive Guide For Future PMMs
Product marketing is the strategic process of identifying a gap in a particular market, bringing a solution to fulfil the […]
Marketing Blogs
Top 10 TED Talks On Brand Storytelling
We are living in an era where irrelevant brand messages and annoying adverts bombard us from every direction. They annoy
Vision, Mission, Values: The Foundation of Marketing Strategy
A well-defined Vision, Mission, and Values (VMV) statement is the foundation of our marketing strategy. These components provide us with
Leverage Serial Position Effect To Upgrade Marketing Strategy
Serial Position Effect In A Nutshell The serial position effect refers to our tendency to remember the first and last
How To Apply The Principle Of Reciprocity In Marketing?
Reciprocity is a powerful principle that, if employed carefully in marketing, can influence human behavior and decision-making. Have you ever
Cognitive Dissonance: Why Is It So Hard To Change Attitudes?
What is an attitude? Attitude is a set of beliefs in an object, contributing to how each individual responds to
Use Gamification In Marketing – Uncover The Secret Behind Duolingo’s Success
Understand Gamification And Its Use In Marketing Gamification in marketing refers to the use of game-like features and mechanics or
6 Key Elements Of Successful Brand Storytelling
What is Brand Storytelling? Brand storytelling is the strategic use of narrative to connect a brand with its audience. It
Brand Advocacy Unleashed – Turning Customers Into Brand Lovers
What is Brand Advocacy? Brand advocacy refers to customers’ voluntary participation in brand building and value creation. This behavior includes
Understand The Framing Effect In Marketing
The framing effect in marketing is a powerful cognitive bias that influences consumer perception and decision-making. This phenomenon, rooted in
The Root Cause of Greenwashing – Why Businesses Lie To Us
What is Greenwashing? Greenwashing is the practice of making misleading claims about the environmental benefits of a product, service, or
Sonic Branding – How A Sonic Logo Defines Brand Success
What is Sonic Branding? Sonic branding is an intentional use of sound, also known as a sonic logo, to convey