What is Product Marketing? A Comprehensive Guide For Future PMMs
Product marketing is the strategic process of identifying a gap in a particular market, bringing a solution to fulfil the […]
Marketing
Vision, Mission, Values: The Foundation of Marketing Strategy
A well-defined Vision, Mission, and Values (VMV) statement is the foundation of our marketing strategy. These components provide us with
Use Gamification In Marketing – Uncover The Secret Behind Duolingo’s Success
Understand Gamification And Its Use In Marketing Gamification in marketing refers to the use of game-like features and mechanics or
The Root Cause of Greenwashing – Why Businesses Lie To Us
What is Greenwashing? Greenwashing is the practice of making misleading claims about the environmental benefits of a product, service, or
What is Reactive Marketing?
What is Reactive Marketing? Reactive marketing is a strategy where brands respond quickly to real-time current events, trends, or customer
Micro-Influencers: When Authenticity Will Help You Win
The ever-evolving nature of marketing has given rise to influencer marketing. These social media personalities, with their relatively smaller but
All We Need To Know About Omnichannel Marketing
Omnichannel Marketing In A Nutshell Omnichannel marketing provides consumers with a seamless and integrated shopping experience across all physical and
Everyday Low Pricing Strategy (EDLP) – The Case Study of Aldi
What is Everyday Low Pricing (EDLP)? Everyday Low Pricing is the concept of pricing used by many retailers which position
All We Need To Know About Digital Engagement Strategy
What is digital engagement? Digital engagement is an act of disseminating content on digital channels to engage with the target
Greenwashing: How To Avoid It In Sustainable Marketing
Greenwashing in a nutshell ‘Greenwashing refers to a deceptive practice in which a company makes misleading and unclear claims about
How To Identify Competitive Positioning for Marketing Strategy
What is Competitive Positioning? ‘Competitive positioning is the firm’s value propositions that can satisfy customers’ needs better than other alternatives.
The Future of Virtual and Augmented Reality in Marketing
What is Virtual and Augmented Reality? Virtual Reality (VR) provides a complete immersion into a simulated world, where everything you