Leverage Serial Position Effect To Upgrade Marketing Strategy
Serial Position Effect In A Nutshell The serial position effect refers to our tendency to remember the first and last […]
Consumer Behaviors
How To Apply The Principle Of Reciprocity In Marketing?
Reciprocity is a powerful principle that, if employed carefully in marketing, can influence human behavior and decision-making. Have you ever
Cognitive Dissonance: Why Is It So Hard To Change Attitudes?
What is an attitude? Attitude is a set of beliefs in an object, contributing to how each individual responds to
Understand The Framing Effect In Marketing
The framing effect in marketing is a powerful cognitive bias that influences consumer perception and decision-making. This phenomenon, rooted in
All You Need To Know About Heuristics In Decision-Making
The Fundamentals of Human Decision-Making When making decisions, our brains go through a complex process of recognizing the problems, searching
The IKEA Effect: When Value Co-creation Maximizes Marketing Outcomes
This History Of The IKEA Effect In Marketing 1. What is the IKEA Effect? The IKEA Effect is a cognitive
The Psychology Behind Sustainable Consumption
Since the Industrial Revolution, humankind has become one of the major culprits causing serious environmental and social problems. From climate
The Rise of Click and Collect (C&C) and New Shopping Behaviors
In this blog, we will delve into a popular type of omnichannel shopping, also known as Click and Collect (C&C)
Critical Digital Consumer Behaviours For Marketing Success
In today’s digital world, consumer behaviours have undergone significant changes, primarily due to the pervasive influence of digital media. As
Are consumers concerned about data privacy in 2024?
In today’s digital world, there has been an increasing amount of personal data, ranging from browsing habits to sales transactions.
Why do people consume luxury goods? Key drivers of luxury consumption
What defines a luxury brand? Luxury is quite subjective as it depends on each person’s knowledge and perceptions. However, Jean-Noël