Top 10 TED Talks On Brand Storytelling
We are living in an era where irrelevant brand messages and annoying adverts bombard us from every direction. They annoy […]
Branding
6 Key Elements Of Successful Brand Storytelling
What is Brand Storytelling? Brand storytelling is the strategic use of narrative to connect a brand with its audience. It
Brand Advocacy Unleashed – Turning Customers Into Brand Lovers
What is Brand Advocacy? Brand advocacy refers to customers’ voluntary participation in brand building and value creation. This behavior includes
Sonic Branding – How A Sonic Logo Defines Brand Success
What is Sonic Branding? Sonic branding is an intentional use of sound, also known as a sonic logo, to convey
All We Must Know About Brand Naming
Brand Naming In A Nutshell Brand naming is the process of selecting a unique and memorable name for a product
7 Proven Ways To Build Brand Trust For All Businesses
What is brand trust? Brand trust is the confidence and belief consumers have in a brand’s ability to deliver on
Redefine and Understand Brand Identity in the Digital Age
Brand Identity in a Nutshell Briefly, brand identity is what a company seek to become. It refers to the unique
Brand Equity: How to build it and secure your brand success
What is Brand Equity? Brand equity is the added value the brand name gives to a product or service. Brand
Brand Management: How To Build Profitable Brand Equity in 2024
Nowadays, having a recognizable brand isn’t enough anymore. A brand should be built to resonate, thrive, and drive profits for
What is a luxury brand? Unique characteristics of luxury marketing
An academic definition of the luxury brand. Luxury is quite an elusive term to define as it depends on how
Does having a brand matter? Here’s the art of brand management
Brand as a promise… Imagine yourself getting ready for a date. I guess you’ll never throw on sweatpants and a