The Future of Virtual and Augmented Reality in Marketing
What is Virtual and Augmented Reality? Virtual Reality (VR) provides a complete immersion into a simulated world, where everything you […]
What is Sustainable Marketing? Definition, 4Ps Strategy, Trends & Challenges
Sustainable Marketing was once thought to be a fad, only supported by a minority of people including vegan consumers, environment-focused
What is a luxury brand? Unique characteristics of luxury marketing
An academic definition of the luxury brand. Luxury is quite an elusive term to define as it depends on how
Does having a brand matter? Here’s the art of brand management
Brand as a promise… Imagine yourself getting ready for a date. I guess you’ll never throw on sweatpants and a
Marketing Is Not Advertising! Here’s why
Marketing is no longer advertising, yet it was… 3 decades ago I used to think that marketing is advertising, and