The Root Cause of Greenwashing – Why Businesses Lie To Us
What is Greenwashing? Greenwashing is the practice of making misleading claims about the environmental benefits of a product, service, or […]
Sonic Branding – How A Sonic Logo Defines Brand Success
What is Sonic Branding? Sonic branding is an intentional use of sound, also known as a sonic logo, to convey
All We Must Know About Brand Naming
Brand Naming In A Nutshell Brand naming is the process of selecting a unique and memorable name for a product
What is Reactive Marketing?
What is Reactive Marketing? Reactive marketing is a strategy where brands respond quickly to real-time current events, trends, or customer
All You Need To Know About Heuristics In Decision-Making
The Fundamentals of Human Decision-Making When making decisions, our brains go through a complex process of recognizing the problems, searching
Reverse Psychology In Advertising
Have you ever found yourself doing the exact opposite of what an advertisement urges you to do? If yes, welcome
Micro-Influencers: When Authenticity Will Help You Win
The ever-evolving nature of marketing has given rise to influencer marketing. These social media personalities, with their relatively smaller but
The IKEA Effect: When Value Co-creation Maximizes Marketing Outcomes
This History Of The IKEA Effect In Marketing 1. What is the IKEA Effect? The IKEA Effect is a cognitive
The Psychology Behind Sustainable Consumption
Since the Industrial Revolution, humankind has become one of the major culprits causing serious environmental and social problems. From climate
All We Need To Know About Omnichannel Marketing
Omnichannel Marketing In A Nutshell Omnichannel marketing provides consumers with a seamless and integrated shopping experience across all physical and
The Rise of Click and Collect (C&C) and New Shopping Behaviors
In this blog, we will delve into a popular type of omnichannel shopping, also known as Click and Collect (C&C)
Everyday Low Pricing Strategy (EDLP) – The Case Study of Aldi
What is Everyday Low Pricing (EDLP)? Everyday Low Pricing is the concept of pricing used by many retailers which position