Hi, I'm Sy Chu
1. Value-focused Copywriter
2. Data-driven Storyteller
3. Market Research & Behavioural Science Enthusiast
4. Digital Marketing Specialist
As an analytical and creative marketing graduate, I'm driven by a passion for transforming data-driven customer insights into compelling narratives that make the brand distinctive in consumers' mind with precise positioning strategies. I strive to excel in developing customer-centric approaches that foster trust, loyalty, and long-term profitability.
"I launched Marketing With Thang in March 2024 as my personal marketing diary. My goal is to write and publish in-depth blog articles about marketing principles and strategies proven by academic research and professional analysis. I aspire to help young marketers and entrepreneurs acquire relevant theoretical knowledge and necessary skills to make informed marketing decisions. I strongly believe that nurturing a strategic mindset is the foundation of marketing excellence for future generations."
MY SPEC AD COPYWRITING PORTFOLIO
(self-created and non-commercial copy | for practice only)
PROFESSIONAL GROWTH
SEO CONTENT WRITER
- I’ve learned to leverage diverse AI tools such as Perplexity, ChatGPT, Gemini, and ClaudeAI to conduct comprehensive keyword research, analyse search intent, and generate data-driven SEO strategies that ensure optimised and high-ranking blog articles tailored to specific needs.
- I’ve also tested and crafted highly detailed and contextually rich AI prompts to generate content that aligns with desired tone, structure, and SEO best practices.
+50 BLOG ARTICLES
+5 Featured Snippets
+200 RANKED KEYWORDS
+15 URLs on 1st Page
• Keyword Research: Surfer SEO, Ubersuggest, AnswerThePublic, Search Console, Keywords Everywhere.
• Competitive Research: Ahrefs Backlink Checker, SEMrush (keyword gap).
• Analytics: SEMrush, Google Site Kit, Google Analytics, Screaming Frog SEO spider, PageSpeed Insights.
• ChatGPT: generate blog ideas, provide detailed outlines adhered to the best SEO practices, desired tone, and content quality.
• Perplexity: research existing high-ranking articles for the target keywords, refine outlines to outrank the competitors.
• ClaudeAI: craft highly contextual and human-like copy and blog articles that align with the specified tone and structures.
• Yoast SEO: comprehensive SEO plugin with content analysis and meta tags.
• Rank Math: optimising content for relevance and authority.
• Grammarly: helping with content readability and correctness.
LINKEDIN NEWSLETTER
The newsletter articles uncover actionable insights through behavioural science, creative analysis, and sustainable brand development.
Through these newsletters, I aim to dive deeper into the theoretical principles of marketing and figure out what actually works in reality.
3-MONTH TIKTOK PROJECT
My journey into the evolving world of marketing began with a small but ambitious project: ENGLISH HOOT. It's a three-month adventure to create engaging content about English language, covering diverse areas such as topical vocabulary, listening and speaking challenges, English language memes,... for Vietnamese learners who strive to use and speak fluent English.
Growing the audience by 30,000 followers with millions of views in three months taught me a lot about strategic implementation of consistent, audience-centric content and the willingness to be adaptable to platform trends.
ADVERTISING PROPOSAL (GRADE: 90%)
MARKETING INFOGRAPHICS
(designed by me)
The Best Storytelling Infographic You've Ever Seen:
This isn't just another infographic, it's a result of:
1. An analysis of case studies of well-known brands that are storytelling experts (e.g. Nike, Dove, The North Face, etc).
2. A summary of reputable studies and statistics from Stanford Business School, Marketing journals, and Storytelling textbooks that verify the role of each component.
This is the heart of your brand – the reason it exists beyond making money. It’s the brand’s DNA. What change do you want to bring to the world you want to be part of? People don’t just buy products, they buy the beliefs and values behind them.
Every great story has a plot, and your brand is no different. Whether it’s a hero’s journey, overcoming a villain, or a significant turning point, your plot shapes how your audience experiences your brand. The conflicts, challenges, and ultimate victory define the brand’s narrative.
A good story must have a clear purpose. Are you aiming to inspire, inform, interest, or involve your audience? Storytelling must end with a relevant value. A storyteller is a value giver.
The story your brand tells should include a problem to solve or a goal to pursue. Define the challenge your brand is addressing and outline the steps to overcome it. This includes articulating obstacles and the desired outcome.
A story resonates when it triggers emotions, including pity, fear, and relief. Your brand story should transport the audience into the narrative and make them feel like they’re experiencing the world in the story.
Content is king, but data is queen. Numbers and facts anchor your story in reality. People buy with their emotions but justify with logic.
Relevant Infographics
CERTIFICATIONS
I am willing to help you out if you are interested. As a marketing enthusiast, my values are similar to those of a bridge builder.
- From the company’s perspective, I aspire to strategically position the brand in a competitive market and make the right customer-centric decisions.
- From the consumer’s perspective, I aim to become a data-driven storyteller dedicated to conveying a compelling and persuasive narrative that resonates with the audience.
MY VALUES AS A MARKETER
Be Resilient
I never feel defeated when I fail to reach a goal. Failures give me a stronger desire to work harder towards the goal. I always welcome adversity on my journey as it's always better to progress and grow by learning to remove all annoying obstacles.
Be Empathetic
Sometimes, people face a problem that I've never seen in my life. Rather than criticizing them for what they do, I try to be empathetic to understand their struggles and somehow help them improve the situation. Everyone lives their own life.
Be Results-driven
Being risk-averse and introverted means I'm not a guy who speaks before doing. I always set milestones with measurable outcomes and continually strive to improve my performance. I'm obsessed with defining a SMART goal with a clear direction.
Be Actively Silent
I often listen more and speak less than others. It's not because I'm afraid of sharing my voice. Staying actively silent gives me more time to understand people's thoughts and analyze the situation more effectively.